Public Relations Writing Samples

PRL 214: Writing for Public Relations
  • Fact Sheet

    A well-structured, media-friendly fact sheet that breaks down essential company information into organized, digestible sections for journalists and stakeholders.

    Fact sheet for Ralph Lauren Corporation with company history, products, and achievements.
  • CEO Message

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

    An email announcement from Ralph Lauren Corporation about temporarily freezing business travel and expenses through December 31, 2025, with a Ralph Lauren logo at the bottom.
  • Profile Feature Story

    A strategic set of public-facing talking points crafted for a Health Commissioner during a medical emergency, ensuring clarity, credibility, and calm while guiding audiences with essential next steps.

    An article titled "Stitching Stories to Fashion" featuring a woman in a blue T-shirt that says "I'M CLARA" standing outdoors beside a mailbox in a city street.
  • Practice Pitch

    A strategic PR pitch written to capture a reporter’s attention through a strong news angle, clear value proposition, and tailored messaging for the target outlet.

    Email letter discussing Ralph Lauren's new industry-first circularity program amidst EU waste crackdowns, focusing on sustainability, recycling, and collaborations.
  • Ethics Paper

    An analytical paper exploring a real-world public relations ethics case, evaluating the situation through industry standards and proposing responsible, strategic solutions.

    A document titled 'Anna Altier PRL 214 PR Ethics Scenario 3' with a word count of 480, discussing corporate ethics, transparency, advocacy, and response to environmental incidents.
  • Media Brief

    A detailed media briefing sheet created for a Public Relations writing course, simulating preparation for a Ralph Lauren executive’s appearance on a TODAY Style segment and demonstrating skills in message development, logistics coordination, and media readiness.

    Cover page of a briefing sheet for Ralph Lauren's Spring 2026 collection, featuring the Ralph Lauren logo, event details, and a black-and-white headshot of a man with glasses.