Public Relations • Content Strategy • Brand Storytelling. 〰️
MVPR Intern Project — Urban Sophistication PR Strategy
Tools: Canva
A comprehensive PR strategy combining experiential marketing, media relations, influencer engagement, and social storytelling to strengthen brand awareness and connection.
My Portfolio.
PreLovedByUs Pop-Up Sale
Tools: Canva, Adobe Photoshop, Instagram, TikTok
Co-founded a vintage clothing pop-up brand in Fairfield County, CT. Managed Instagram and TikTok accounts, creating cohesive social media content, event graphics, and promotional materials. Planned and executed pop-up thrift events that generated 500+ local engagements and built a loyal community of sustainable fashion enthusiasts.
Instagram: @preloveedbyus.ct
Tik Tok: @preloveedbyus
Bounce Softens the Load" Campaign for Bounce Dryer Sheets
Tools: Canva
Developed integrated marketing campaign for Bounce dryer sheets with 3 teammates. Selected from 200+ students to present "Bounce Softens the Load" concept directly to Bounce brand executives, emphasizing the product's role in reducing daily life stress.
“ALIGN Wellness”: Digital Scroll Story
Tools: Figma and Photoshop
Interactive website scroll story design created in Figma for my Visual Communications 207 course. Developed an intuitive user experience featuring product showcases, brand storytelling, and growth metrics for a sustainable wellness brand. Used Photoshop for image editing and mockups, designing with clean aesthetics and seamless navigation to reflect the brand's commitment to mindful living.
Social Media Post
Depop Campaign: "Your Clothes Are One of a Kind"
Tools: Adobe Photoshop, Adobe Illustrator
A social media design project created for my Visual Communications course. Developed a conceptual campaign promoting sustainable fashion through Depop's resale platform. Designed visual storytelling that emphasizes the uniqueness of pre-loved clothing, targeting Gen Z consumers passionate about individuality and environmental impact.